2021
None
UX, UI, Product Design
UX/UI Designer
Reserved was created for car owners in Lagos. Particularly, Lagosians that often go out in their privately owned vehicles to workplaces, social gatherings and the likes. The app was designed to improve the parking experience in the form of a mobile app.
Considering the increasingly high number of registered motor vehicles in Lagos, compared to the available spaces in the city, it is not difficult to realise the distress car owners go through daily navigating the city finding safe and lawful places to park. While there are multiple apps to solve this problem, none successfully provide users with all the features they want to make a confident decision in one seamless experience.
Reserved integrates and improves upon the most used features of competing products to solve user pain-points. It simplified the process of locating close and safe parking lot options and also booking right on the app.
UX research, UI design, brand identity
Primary research focused on better understanding user’s needs in relation to navigating and reserving a parking space for as they want.
What products exist to find, navigate and reserve parking space?
How do users interact with existing products?
What are users current pain points with existing products?
Which features are critical to ensure this solution solves the pain points?
A survey was conducted on 20 participants to identify which products and features people are currently using and determine which feature are essential to find, navigate and reserve a parking space.
A series of in-depth interviews were then conducted on 5 participants to further identify pain points, frustrations, needs, and desires with existing products to determine how YUM could improve this experience.
What products exist to find, save, and share parking lots?
How do users interact with existing products?
What are users current pain points with existing products?
Which features are essential to find nearest parking lot?
Competitive analysis was conducted to identify competitor's strengths and weaknesses to inform Reserved's features and information structure.
After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that Precision could focus and improve upon.
A persona was built based on the data collected to help drive decision making and keep the product focused on solving users pain points, frustrations, and goals.
To kick-off the design process, quick sketches helped me get ideas on paper to establish which elements were necessary for each screen. A low fidelity prototype was then created for initial user testing.
The primary user flow is the process of searching, saving and sharing with friends.
Reserved's simple information structure makes it easy to navigate and move through tasks.
Using the feedback and insights gained from research, analysis and sketching, a how-fidelity prototype was created to begin user testing.
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A usability study was conducted to determine where improvements could be made and identify new ideas to satisfy user expectations, needs, and desires.
Source of park review was unclear
Quick rebook option not available
Back and fort to check available parking space
Add save card details to save users time when next they're booking
Remove multi-step process to find social icons and make immediately visible
Add the park details and available spots below the search for ease of use
Drawing inspiration from similar apps with a focus on simple yet functional approach, the UI design reflect the users desire to have a clutter free, curated look and feel.
Reserved makes the process of finding a parking lot, navigating to it and booking for it online simple and easy. It connects people to listed parks within inputed location to ensure easy navigation and availability of options to car owners in Lagos. The app provides the avenue to book for extended period and provides visuals for available spots at parks.
Intro screen and onboarding
Users land on the map screen after signing in and when opening the app, making searches quick and easy.
After selecting a parking lot, users can read info about the park as well as select the price range they're booking for.
Users can register vehicle in an instance the users book for multiple cars using same account
Users can make payment for their booking reservations and as well save their card details for future use
Integrates all needs into one streamlined experience
Suggests more personalized restaurant recommendations
Saves favorites for quick reference later
Gives users more flexibility to create specialized lists
